EXPLAIN

Welcome!

Share and discuss the best content and new marketing ideas, build your professional profile and become a better marketer together.

1 Reply

13 Views

What are the Null and Alternative Hypotheses (H₀ and Hₐ)?

Best Answer

Null Hypothesis (H₀): A statement that there is no effect or no difference (e.g., µ₁ = µ₂).

Alternative Hypothesis (Hₐ): A statement that contradicts the null hypothesis, suggesting an effect or difference (e.g., µ₁ ≠ µ₂).